The affinity of people towards branded costumes and accessories. (English/Malayalam)

The affinity of people towards branded costumes and accessories.

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    The topic of "The affinity of people towards branded costumes and accessories" is a relevant and interesting area for students to undertake an academic project on. It offers an opportunity to understand consumer behavior and the psychology behind brand preferences.

• The topic is relevant as it has significant implications for businesses, as it can inform their marketing and branding strategies.
• Understanding consumer behavior in the fashion industry, one of the largest in the world, can have a significant impact on business decisions and strategies.
• The study allows students to understand how cultural and societal influences play a role in shaping consumer behavior.
• The knowledge gained from this project can be applied in various industries and inform business strategies and decisions.

In conclusion, studying the affinity of people towards branded costumes and accessories is relevant and important for students as it offers an opportunity to gain a deeper understanding of consumer behavior and the psychology behind brand preferences. It also allows students to understand how cultural and societal influences shape consumer preferences, which has significant implications for businesses in the fashion industry and beyond.

What is a Brand?

    A brand is a unique name, symbol, or other distinguishing feature that sets it apart from all other products and services. It is a powerful tool that establishes a product’s identity, creates loyalty and trust among customers, and commands a higher price than its competitors. Brands can be considered living entities with their own personalities, values, cultures, visions, and emotions. It is important to keep the brand relevant and up-to-date so that it resonates with the target market. In today's highly competitive market, it is essential for a product to have a strong brand to stand out from the competition and attract attention.

 

   

   

Why do Consumer prefers Branded Products?

Consumers usually prefer buying branded products over lower-priced "nonbrand" items. This is mainly because they believe branded products to be more reliable and of higher value, even if they require a greater financial investment. Furthermore, they are less likely to trust generic brands, as they perceive them to be of poorer quality. As a result, customers tend to purchase the same brand repeatedly, increasing revenues and profits for the company.

Other factors that influence people’s decision to purchase branded products include the image of cheaper products, the fact that there are fewer users of nonbranded items, a lack of after-sales service, and the low quality of nonbranded items. Moreover, nonbranded products may not be available across the country. Finally, there is also a social status associated with branded products.

Why this study is important?

    Companies can make strategic marketing decisions by gaining insight into consumer needs and perceptions. Understanding how consumers perceive a product is vital in shaping its success. Conducting research on consumer perception can provide valuable information on customer behavior and expectations, as well as ways to increase product loyalty. This data can help a company determine its target market, who to target, and what factors influence purchasing decisions. Additionally, understanding the economic conditions and response to new products of their target group can help a company identify ways to attract customers to non-branded products.

   

    A large number of products come into the market every day. And even more, some of them want to be brands someday. If that has to come true, you need pretty good research on the brands available today and the responses of people towards them.. 

Considerations for research include:

• What to target
• Whom to target
• Economic conditions of target group
• Their responses to new products
• How to attract consumers to non-branded products.

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This comes important to branded companies too.. 

They need to retain the market. Need to hold on their customers' loyalty. Still need the market for new products on their goodwill.

This study will give insights to the aforementioned issues.

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പലപ്പോഴും സ്റ്റാറ്റസ് സിംബൽ ആയി ബ്രാൻഡഡ് സാധനങ്ങൾ ഉപയോഗിക്കുന്നവർ ഉണ്ട് . കാറുകളും ബൈക്ക് കളും മറ്റും വാങ്ങുമ്പോൾ ഞാൻ ഇന്ന ബ്രാൻഡ് ആണ് വാങ്ങിയത് എന്ന് അഭിമാനമായി പറയുന്നവരും കുറവല്ല... അവയുടെ വില തന്റെ സാമ്പത്തിക സ്ഥിതിക്ക് ഇണങ്ങുന്നതാണെന്ന് വിളിച്ചുപറയാനായി ആഗ്രഹിക്കുന്നവരാണ് ഇങ്ങനെയുള്ളവർ . അതേ സമയം ബ്രാൻഡഡ് സാധനങ്ങൾ കൂടുതൽ ഗുണനിലവാരമുള്ളതാണെന്ന് വിശ്വസിക്കുന്നവരും കുറവല്ല . ചില ബ്രാൻഡുകൾ ഉപയോഗിക്കുമ്പോൾ കിട്ടുന്ന സുഖത്തിനു വേണ്ടി വാങ്ങുന്നവരും ഉണ്ട്.

ഉപഭോക്താക്കൾ അവരുടെ ജീവിതത്തിൽ ആശ്വാസവും സന്തോഷവും സംതൃപ്തിയും ആഗ്രഹിക്കുന്നു, അവർ വാങ്ങുന്ന ഉൽപ്പന്നങ്ങളിലൂടെ ഭാഗികമായി അത് നേടുന്നു. അവർ സ്ഥിരമായി ഉപയോഗിക്കുന്ന ബ്രാൻഡുകൾ ഒരു നല്ല അനുഭവം നൽകുന്നുവെങ്കിൽ, ആ ബ്രാൻഡ് വിശ്വസനീയമാണെന്ന് ഉപഭോക്താക്കൾ അഭിപ്രായപ്പെടുന്നു, അത് വാങ്ങുമ്പോൾ അവർക്ക് മനസ്സമാധാനം ലഭിക്കുന്നു. 

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