Awareness of Consumer Rights - A proposal / synopsis

Introduction: Consumer Rights

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    In any country, consumers constitute the main financial group. They are the axis around which all economic activity revolves. Consumer awareness refers to a consumer's understanding of numerous consumer production rules, remedies, consumer protection laws, the right to health care, and the right to be informed about the safety, quality, price, and purity of products and services acquired. Also, the goods' quality and the right to representation.

    On December 9, 1986, the Lok Sabha enacted the Consumer Protection Act. It was established in order to better defend the interests of consumers. Except for those waived by the Central Government, this Protection Act covers all goods and services in the public, private, and cooperative sectors.

    Consumer legislation provides a venue for a customer to file a complaint, take action against the supplier linked with the forum, and compensate the customer for the problems he or she has experienced. However, 34 years later, the Consumer Protection Act still has issues, and consumer protection in India is still debatable.

    Consumer rights are legal protections against deception by dishonest merchants and service providers. Consumer rights are intended to maintain fair trade competition and the free flow of accurate information in the marketplace, as well as to give extra protection for the vulnerable and those who cannot talk for themselves. Consumer protection outlines these rights, and entities such as the government, consumer courts, and non-profit consumer organizations work to safeguard them.

Significance of the study on consumers awareness on their rights

    A large number of Indian consumers are poor, illiterate, ignorant, ill – informed and unorganised. Even the educated people are not fully aware about their right as a consumer and how to protect themselves from the exploitations. 

Scope of consumer awareness of consumer rights:

    The scope of the study is consumer rights awareness in India need to be generated across the country by creating awareness among the people regarding their rights and responsibilities from the consumers point of angle .The study was done by taking so consumers on the market.

Objectives:

• To study the level of consumer awareness of the consumers in the study Area
• To spread  necessary of awareness
• To examine their buying behavior and the problems faced by them
• To identify various consumer rights
• To assess consumer awareness among  consumer regarding quality assurance markets and consumer rights 

Data collection can be conducted by preparing a questionnaire adhering to the objectives and used as primary data. The questionnaire can be filled in person or made as a google form, and collected via social media.

Secondary data if available also can be included.

Special Thanks to Ms. Rahana K. P. for providing her thesis manuscript